Register Now

2012 CDANA Convention & Product Fair Agenda

SUNDAY, APRIL 22, 2012
10:00 AM - 4:00 PM 2012 CDANA Convention & Product Fair Registration Open
12:00 PM - 3:30 PM 2012 CDANA Board of Directors Meeting (Dealer Only)
5:30 PM - 9:00 PM CDANA Welcome Reception BBQ - Liberty Memorial, World War I Museum (Transportation Provided)

MONDAY, APRIL 23, 2012
7:00 AM - 8:00 AM Coffee & Continental Breakfast
7:45 AM -5:00 PM 2012 CDANA Convention & Product Fair Registration Open
8:00 AM - 9:00 AM

2012 CDANA General Session (Dealer Only)

  • Culligan International Sale Update
  • Dealer Awards
9:00 AM - 9:15 AM Break
9:15 AM – 10:15 AM

General Session (Dealer Only)

  • CDANA Board, Committee & Legal Reports
10:30 AM - 12:00 PM Breakout Sessions
Extended Breakout I: Casting Vision for Employees, Whitney Walpole
Extended Breakout II: Everyone is a Salesperson, Steve White
Extended Breakout III: Simple Side of C&I, Selling PM Agreements - Ed Orvidas
12:00 PM - 1:00 PM Lunch on Your Own
1:00 PM - 4:00 PM California Compliance Session
1:00 PM - 4:00 PM

WQA Certification Exam

Proctor: Bob Hirst, IBWA

The WQA Professional Certification program helps consumers and employers identify individuals in the point-of-use/point-of-entry water quality improvement industry who have demonstrated a certified level of professional expertise and are dedicated to high professional standards.

WQA certification is a voluntary credentialing process. To achieve any WQA-certified title, the candidate must pass a comprehensive exam and accept the WQA Code of Ethics for the Water Quality Improvement Industry.

In order to sign up for the WQA Certification Exam, please complete the following registration and return to WQA:

Certification Exam Registration Form
1:00 PM - 4:00 PM

IBWA CPO Exam

Proctor: Bob Hirst, IBWA

The IBWA Code of Practice requires members to have at least one Certified Plan Operator (CPO) in each member facility.

In order to register for this exam, please complete the following form and return to IBWA.

CPO Registration Form
1:00 PM – 5:00 PM Culligan of Kansas City OPEN HOUSE Event
5:30 PM - 9:00 PM CDANA Lucky Strike Social Bowling Event - Food, Drinks & Fun (Transportation Provided)

TUESDAY, APRIL 24, 2012
7:00 AM - 8:00 AM Coffee & Continental Breakfast
7:45 AM - 5:00 PM 2012 CDANA Convention & Product Fair Registration Open
8:00 AM – 5:30 PM 2012 CDANA Breakout Sessions – Each breakout in the morning will be repeated again in the afternoon. You can choose 12 of the 18 offered below!
8:00 AM - 9:30 AM

Breakout Sessions - Management / Finance Track
(Each of these sessions will repeat at 2:00 PM – 3:30 PM)
8:00 AM – 8:30 AM The 60 Minute Annual Marketing Game Plan - Bryan Trilli
8:30 AM – 9:00 AM Employment Practices Liability - Scott LaChance
9:00 AM – 9:30 AM Key Operational Benchmarks - Jodi Schoh
8:00 AM - 9:30 AM

Breakout Sessions - Operations / Technical Track
(Each of these sessions will repeat at 2:00 PM – 3:30 PM)
8:00 AM – 8:30 AM Service Truck Productivity - Bruce Baumeister
8:30 AM – 9:00 AM Resin Troubleshooting - Melissa Neckopulos
9:00 AM – 9:30 AM Maximizing Your Culligan.com Website - Ted Fay
8:00 AM - 9:30 AM

Breakout Sessions - Sales / Marketing Track
(Each of these sessions will repeat at 2:00 PM – 3:00 PM)
8:00 AM – 8:30 AM The Fastest 30 Minutes in Marketing - Kennedy Communications 8:30 AM – 9:00 AM Lead Tracking - Managing Move Outs - Carol Winter
9:00 AM – 9:30 AM Mobile Advertising and Marketing: Don't Leave Your Dealership Without It! - Neil Catapano
8:00 AM - 11:30 AM 2012 CDANA Product Fair Set-Up - Registered Exhibitors - Crown Center Exhibition Hall
9:30 AM - 10:00 PM Coffee Break
10:00 AM - 11:30 PM

Breakout Sessions - Management / Finance Track
(Each of these sessions will repeat at 4:00 PM – 5:30 PM)
10:00 AM – 10:30 AM Getting Succession Planning Started - Bob McCollum
10:30 AM – 11:00 AM Deflecting the Trend: Information and Suggestions to Help Prevent Increasingly Popular Employee Lawsuits - Jason Maynard
11:00 AM – 11:30 AM Financial Statements & Acquisitions - Randy Easton
 

Breakout Sessions - Operations / Technical Track
(Each of these sessions will repeat at 4:00 PM – 5:30 PM)

10:00 AM – 10:30 AM Complete Service Call, Call Back Reduction - Adam Johnson
10:30 AM – 11:00 AM Route Optimization & Benchmarks - Rick Farrell
11:00 AM – 11:30 AM Taking Advantage of Culligan Online Training - Lucas Chesnut
 

Breakout Sessions - Sales / Marketing Track
(Each of these sessions will repeat at 4:00 PM – 5:30 PM)
10:00 AM – 10:30 AM Turnkey Package for Dental Office Water - D. David Doleshal
10:30 AM – 11:00 AM Moving from Good to Great - Steve White
11:00 AM – 11:30 AM New Electronic Sales Presentations to WOW Your Customer - Larry Holzman
11:00 AM - 11:30 AM CDANA Exhibitor Meeting with CDANA Board & Convention Committee - Lunch will be served
11:30 AM - 1:30 PM 2012 CDANA CDANA Product Fair & Lunch - Crown Center Exhibition Hall
2:00 PM - 3:30 PM

Breakout Sessions - Management / Finance Track
2:00 PM – 2:30 PM The 60 Minute Annual Marketing Game Plan - Bryan Trilli
2:30 PM – 3:00 PM Employment Practices Liability - Scott LaChance
3:00 PM – 3:30 PM Key Operational Benchmarks - Jodi Schoh
 

Breakout Sessions - Operations / Technical Track
2:00 PM – 2:30 PM Service Truck Productivity - Bruce Baumeister
2:30 PM – 3:00 PM Resin Troubleshooting - Melissa Neckopulos
3:00 PM – 3:30 PM Maximizing Your Culligan.com Website - Ted Fay
 

Breakout Sessions - Sales / Marketing Track
2:00 PM – 2:30 PM The Fastest 30 Minutes in Maketing - Kennedy Communications
2:30 PM – 3:00 PM Lead Tracking - Managing Move Outs - Carol Winter
3:00 PM – 3:30 PM Mobile Advertising and Marketing: Don’t Leave Your Dealership Without It! - Neil Catapano
3:30 PM - 4:00 PM Coffee Break
4:00 PM - 5:30 PM

Breakout Sessions - Management / Finance Track
4:00 PM – 4:30 PM Getting Succession Planning Started - Bob McCollum
4:30 PM – 5:00 PM Deflecting the Trend: Information and Suggestions to Help Prevent Increasingly Popular Employee Lawsuits - Jason Maynard

5:00 PM – 5:30 PM Financial Statements & Acquisitions - Randy Easton
 

Breakout Sessions - Operations / Technical Track
4:00 PM – 4:30 PM Complete Service Call, Call Back Reduction - Adam Johnson
4:30 PM – 5:00 PM Route Optimization & Benchmarks - Rick Farrell
5:00 PM – 5:30 PM Taking Advantage of Culligan Online Training - Lucas Chesnut
 

Breakout Sessions - Sales / Marketing Track
4:00 PM – 4:30 PM Turnkey Package for Dental Office Water - D. David Doleshal
4:30 PM – 5:00 PM Moving from Good to Great - Steve White
5:00 PM – 5:30 PM New Electronic Sales Presentations to WOW Your Customer - Larry Holzman
6:00 PM - 9:00 PM 2012 CDANA Product Fair - Crown Center Exhibition Hall (Heavy Hors d'oeuvres will be served)

WEDNESDAY, APRIL 25, 2012
7:00 AM - 8:00 AM Coffee & Continental Breakfast
7:45 AM -12:00 PM 2012 CDANA Convention & Product Fair Registration Open
8:00 AM - 9:30 AM

Culligan International Marketing Strategies for 2012 and Q&A

  • IDEA - Innovating, Differentiating, Elevating and Accelerating the Culligan Sales Engine - Culligan International
  • Owning the Internet - A Plan of Action Online - Culligan International
  • Accelerating Your Sales Effectiveness through Applied Marketing Tools - Culligan International
9:30 AM – 10:00 AM Coffee Break
10:00 AM - 11:30 AM

2012 CDANA Sales Summit
10:30 AM – 10:45 AM ABD Prospecting - Darrell Sather
10:45 AM – 11:00 AM Real POU Growth - Justin Brazelton
11:00 AM – 11:15 AM Drinking Water Door Knocking - Mike Gaeta
11:15 AM – 11:30 AM HR/Company Discount Programs as Lead Source - Laurie Ketcham
11:30 AM – 11:45 AM BW Growth through Living Social - Brian Kennedy
11:45 AM – 12:00 PM Expand Opportunities to Get in the Home - Bart Baumeister
11:30 AM - 12:00 PM 2012 CDANA Dealer Only Discussion
12:00 PM Adjourn