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New Electronic Sales Presentations To WOW your Customer

Larry Holzman Sandy Sapp

Larry Holzman & Sandy Sapp, Culligan International

See how you can transform your sales presentation from a stack of laminated papers to an interactive digital experience that will engage your customers through the use of a Tablet. Join this session to learn about the newest marketing tool that will be available to all dealers this spring...a customized Culligan sales presentation application for your iPad!

Say good-bye to heavy briefcases full of paper and costly sales support collateral. The Culligan Tablet application is just a "Touch, Swipe, Tap, Zoom" away!

Speaker Bios

Larry Holzman, Senior VP of Franchise has been with Culligan for 26 years. He has held various positions including Director of Marketing, General Manager of Household, VP of Sales, and Senior VP of Franchise. Today he is responsible for the North American dealer network.

Prior to joining Culligan he held a variety of marketing positions with General Electric's Major Appliance Business Group, and with Tenneco Automotive where he was responsible for the Monroe Shock Absorber business. He holds a B.S. in Psychology from the University of Pennsylvania, and an MBA in Marketing from Northwestern University's Kellogg Graduate School of Management.

Sandy Sapp, Applied Market Manager, Culligan International - a member of Culligan's marketing team, Sandy Sapp is responsible for the development of "post-lead" sales and marketing tools that will help dealers grow their business. She works closely with the Marketing Sub-Committee and Creative Task Force to assure the materials represent the needs of our dealers. Sandy brings a wealth of marketing and dealer experience from both the client and vendor perspective. Prior to joining Culligan in 2011, Sandy spent 4 years as an Account Manager at an advertising agency and 15 years in various sales and marketing roles at SIRVA, Inc.