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Mobile Advertising and Marketing: Don't Leave Your Dealership Without It!

Neil Catapano

Neil Catapano

Vice President, BAM Advertising & Marketing

As BAM Advertising's Vice President, and in his former position as "Face of Culligan Franchisees" in Rosemont, Neil packs a wealth of talent and evergy in developing new projects and initiatives. What separates Neil from others is his penchant for embracing technology and blending it with grassroots knowledge only Culligan Men and Women can provide. That talent was honed in a variety of positions that Neil has held over his career including stops at behemoths Leo Burnett and Mullen and a clientside stint at Nextel, his former client. So why should it come as a surprise that Neil has focused on Mobile in the coming year and beyond? Join Neil as he covers the useful and practical applications that Mobile technologies can and should bring to local dealer initiatives and how it can affect a customer's experience with and expectation from you. Better yet, Neil will show you BAM's vision for integrating mobile, interactive, and phone-in lead generation via a comprehensive lead tracking tool system currently in development. BAM!