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Route Optimization

Rick Farrell

Rick Farrell

Regional Sales Manager, Nevada Computer/RouteMax

The expense to deliver products to the marketplace continues to increase year over year. The high cost of running and maintaining a fleet makes it difficult for Culligan Dealers to meet their profitability objectives. This presentation will cover how you can optimize your routes to quickly identify where you can increase route efficiency, better service your customers and set benchmarks to reduce expenses and increase profits.

Speaker Bio

As Regional Sales Manager at Nevada Computer, Rick Farrell manages all aspects of Nevada Sales. He’s also very active in Nevada’s Product Planning, and Future Business Objectives. He graduated from the University of Northern Iowa with a bachelor’s degree in Marketing, and began his career in sales with Nevada Computer from 1995-2000. In 2000 Rick moved to Dun & Bradstreet as a Credit & Collection Specialists and later a Sales & Marketing Specialist for Fortune 500 companies. Rick effectively partnered with organizations to implement consistent repeatable credit & collection processes to help decrease bad debt and increase profits. As a Sales & Marketing Specialist, Rick partnered with Strategic Accounts to increase customer acquisition, retention, service, and growth objectives. Over the last year Rick and an industry route specialist formed a new company, “RouteMax.” RouteMax is a web-based Route Optimization program to help dealers easily and effectively optimize their routes to reduce expenses, and increase the profitability of their delivery service.