Dial Into The Next Generation of Phone Tracking
And let the technology improve ROI and convert missed opportunities into sales!
Neil Catapano
Justin Fritz
William Berry
Wouldn't it be great if someone was listening to every inbound sales call and notified you if critical information wasn't gathered correctly or an appointment wasn't set, even when that's all the customer wanted? It happens more often than you think. When you consider some industry research suggests that over 40% of inbound sales calls result in lost sales opportunities, it's time for a change. BAM will outline keyword-driven call analytics that not only automatically notifies you when opportunity calls and a lead is missed but provides true phone tracking measurement to maximize your dealership's ROI.
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Neil Catapano - Vice President/BAM Advertising & Marketing
Neil blends a diverse set of skills to address an ever-changing advertising and marketing landscape. An avid Kung Fu Master, former skydiver, and consummate public speaker, Neil is based in Orlando, FL offering regional in-person support to BAM Culligan dealers in the Southeast. He also logs thousands and thousands of Southwest Airline miles to fuel BAM's Culligan dealer marketing and advertising efforts. Neil is about to mark his 4-year anniversary at BAM after his time with Culligan International and his vision is clearly present in our growth. If you haven't met Neil, take the time to introduce yourself to a passionate industry expert...and prepare to be challenged!
Justin Fritz - Director of Interactive Services/BAM Digital Technologies
With an enviable work ethic dedicated to interactive lead generation and measurement, Justin's digital strategies are clearly etched in BAM’s Culligan marketing and advertising efforts coast to coast. Focused, friendly, and fun describes his personality well but a competitive fire for excellence drives BAM to develop new innovative technologies for a cross-section of industries. Among those projects, you’ll find the BAMLeadTracker, new phone tracking, local, regional, and national traditional and IP-driven websites, interactive reporting and referral programs, and stealthy projects that remain cloaked at this stage. A local Pittsburgh guy, Justin is a dedicated craft beer connoisseur, concertgoer, and a huge Pittsburgh Penguin fan.
William Berry - Account Manager/BAM Advertising & Marketing
As a third generation advertising offspring, William has marketing-infused DNA. And if a team of engineers developed an advertising android, they'd probably end up with William. A graduate of The Scripps School of Journalism of Ohio University and The Catapano Institute of Account Service, William is close to wrapping-up his third year at BAM. William currently is the Account Manager for Hall's Culligan Water, Sharp Water Culligan in the Mid-Atlantic, RS Water Culligan in Houston/Dallas, and the Sacramento Culligan Co-op along with many of the valued Culligan dealers that BAM represents. William lives in Shadyside in Pittsburgh's East End, enjoys golfing, and would most likely suit-up if invited to play lacrosse at any level since his playing days ended when he graduated from college.