Agenda
Wednesday, February 28, 2007
10:00 am – 5:00 pm
CDANA & Culligan Intl. Convention Registration Open8:00 am – 12:00 pm
CDANA Board Meeting*Open to CDANA members only
1:30 pm – 6:00 pm
3rd Annual CDANA Golf Tournament
*Transportation Provided
**Optional Outing- Additional charges apply
Thursday, March 1, 2007
8:00 am – 6:00 pm
CDANA & Culligan Intl. Convention Registration Open8:00 am – 12:00 pm
Speaker Rehearsal9:00 am – 10:00 pm
California Compliance Session12:00 pm – 2:55 pm
General Session
12:00 pm – 12:15 pm
Special Texas Welcome
Convention Rules & Housekeeping
Paul Moorman12:15 pm – 12:25 pm
Welcome & Opening Remarks
Don Karger & Mark Seals12:25 pm – 12:55 pm
12:55 pm – 2:55 pm
Keynote: Bringing Out the Best in People by Bringing Out the Best in Yourself!
Mark Sasscer
2:55 pm –3:20 pm
Break3:30 pm – 5:30 pm
Breakout Sessions
The following Breakout Sessions will each run consecutively for two hours so that attendees will be able to attend each session.
3:30 pm – 4:25 pm
3:30 pm – 4:25 pm
4:30 pm – 5:30 pm
4:30 pm – 5:30 pm
6:30 pm – 9:30 pm
2007 CDANA & Culligan International Welcome Reception
Billy Bob’s Over Texas
*Transportation provided
Friday, March 2, 2007
8:00 am – 6:00 pm
CDANA & Culligan Intl. Convention Registration Open8:00 am – 4:50 pm
General Session
8:00 am – 8:10 am
Convention Rules & Housekeeping Paul Moorman
8:10 am – 8:45 am
Culligan Presentation Mark Seals
8:45 am – 9:45 am
Marketing & Marketing Penetration Culligan International Panels
9:45 am – 10:05 am
Break
10:05 am – 11:05 am
Drinking Water & Multi-Dealer Building Multi-Dealer Commercial Business Culligan International Panels
11:05 am – 11:45 am
Employee Incentives: Performance = Money Gordon Sanders
11:45 am – 12:15pm
5-20 YR. Dealer Service Awards & Office of the Presidents Award Recipients
12:15 am – 2:00 pm
CDANA Buffet Luncheon & Break2:00 pm – 5:00 pm
General Session
2:00 pm – 3:00 pm
Does a "HSA" medical plan work for you? Darrel Perkins
3:00 pm – 4:00 pm
How to collect receivables AND keep your customers. Ricky Sanders
4:00 pm – 4:55 pm
How value selling will bring dollars to your bottom line. Bob Boerner & Bill London
4:55 pm - 5:00 pm
Session Close & Housekeeping Paul Moorman
5:00 pm – 9:00 pm
2007 CDANA Product Fair *Includes Heavy Hors d'oeuvres
Saturday, March 3, 2007
8:00 am – 10:00 am
CDANA & Culligan Intl. Convention Registration Open8:00 am – 10:45 am
General Session
8:00 am – 8:10 am
Convention Rules & Housekeeping Paul Moorman
8:10 am – 9:15 am
Be Your Own Local P.R. Pro RIESTER
9:15 am – 9:30 am
Break
9:30 am – 10:45 am
Breakout Sessions
9:30 am – 10:45 am
Advertising Agency Breakout Sessions
Breakout 1: RIESTER
Breakout 2: Kennedy
Breakout 3: Stern & TBWA
Breakout 4: Erwin-Penland
10:45 am – 12:00 pm
Closed Dealer Discussion* CDANA Independent Dealer Members ONLY
12:00 pm – 7:00 pm
Free Time6:00 pm – 7:00 pm
Culligan International Cocktail Reception7:00 pm – 10:00 pm
Riding for the Brand Dinner & Awards Ceremony
*exclusively sponsored by Culligan International.