Agenda

Wednesday, February 28, 2007

10:00 am – 5:00 pm
CDANA & Culligan Intl. Convention Registration Open
8:00 am – 12:00 pm
CDANA Board Meeting
*Open to CDANA members only
1:30 pm – 6:00 pm

3rd Annual CDANA Golf Tournament
*Transportation Provided
**Optional Outing- Additional charges apply

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Thursday, March 1, 2007

8:00 am – 6:00 pm
CDANA & Culligan Intl. Convention Registration Open
8:00 am – 12:00 pm
Speaker Rehearsal
9:00 am – 10:00 pm
California Compliance Session
12:00 pm – 2:55 pm

General Session

12:00 pm – 12:15 pm

Special Texas Welcome
Convention Rules & Housekeeping
Paul Moorman

12:15 pm – 12:25 pm

Welcome & Opening Remarks
Don Karger & Mark Seals

12:25 pm – 12:55 pm

DAC Report: The Role, Responsibility and Make-Up of the DAC and its New Charter
C.R. Hall, Buzz Cooksey, & Larry Holzman

12:55 pm – 2:55 pm

Keynote: Bringing Out the Best in People by Bringing Out the Best in Yourself!
Mark Sasscer

2:55 pm –3:20 pm
Break
3:30 pm – 5:30 pm

Breakout Sessions

The following Breakout Sessions will each run consecutively for two hours so that attendees will be able to attend each session.

3:30 pm – 4:25 pm

Making the Most Out of Your Commercial Business!
Jeff Larson, Independent Dealer, Dave Mehrbrodt & Diane Testa - Culligan International

3:30 pm – 4:25 pm

HR Best Practices
Tom Baumiester, Independent Dealer, Janet Higham & Janet Snow-Godfrey, Culligan International

4:30 pm – 5:30 pm

Making the Most Out of Your Commercial Business!
Jeff Larson, Independent Dealer, Dave Mehrbrodt & Diane Testa - Culligan International

4:30 pm – 5:30 pm

HR Best Practices
Tom Baumiester, Independent Dealer, Janet Higham & Janet Snow-Godfrey, Culligan International

6:30 pm – 9:30 pm

2007 CDANA & Culligan International Welcome Reception
Billy Bob’s Over Texas

*Transportation provided

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Friday, March 2, 2007

8:00 am – 6:00 pm
CDANA & Culligan Intl. Convention Registration Open
8:00 am – 4:50 pm

General Session

8:00 am – 8:10 am

Convention Rules & Housekeeping Paul Moorman

8:10 am – 8:45 am

Culligan Presentation Mark Seals

8:45 am – 9:45 am

Marketing & Marketing Penetration Culligan International Panels

9:45 am – 10:05 am

Break

10:05 am – 11:05 am

Drinking Water & Multi-Dealer Building Multi-Dealer Commercial Business Culligan International Panels

11:05 am – 11:45 am

Employee Incentives: Performance = Money Gordon Sanders

11:45 am – 12:15pm

5-20 YR. Dealer Service Awards & Office of the Presidents Award Recipients

12:15 am – 2:00 pm
CDANA Buffet Luncheon & Break
2:00 pm – 5:00 pm

General Session

2:00 pm – 3:00 pm

Does a "HSA" medical plan work for you? Darrel Perkins

3:00 pm – 4:00 pm

How to collect receivables AND keep your customers. Ricky Sanders

4:00 pm – 4:55 pm

How value selling will bring dollars to your bottom line. Bob Boerner & Bill London

4:55 pm - 5:00 pm

Session Close & Housekeeping Paul Moorman

5:00 pm – 9:00 pm

2007 CDANA Product Fair *Includes Heavy Hors d'oeuvres

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Saturday, March 3, 2007

8:00 am – 10:00 am
CDANA & Culligan Intl. Convention Registration Open
8:00 am – 10:45 am

General Session

8:00 am – 8:10 am

Convention Rules & Housekeeping Paul Moorman

8:10 am – 9:15 am

Be Your Own Local P.R. Pro RIESTER

9:15 am – 9:30 am

Break

9:30 am – 10:45 am

Breakout Sessions

9:30 am – 10:45 am

Advertising Agency Breakout Sessions
Breakout 1: RIESTER
Breakout 2: Kennedy
Breakout 3: Stern & TBWA
Breakout 4: Erwin-Penland

10:45 am – 12:00 pm
Closed Dealer Discussion
* CDANA Independent Dealer Members ONLY
12:00 pm – 7:00 pm
Free Time
6:00 pm – 7:00 pm
Culligan International Cocktail Reception
7:00 pm – 10:00 pm

Riding for the Brand Dinner & Awards Ceremony
*exclusively sponsored by Culligan International.

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